Brand & Media - Torcetex
Torcetex is not just a client; it is a 12-year strategic partnership that has shaped my vision on longevity in design and communication. With seven decades of tradition in the Brazilian textile sector, the company holds a rare competitive advantage: the production of natural fiber straws, replacing plastic with cotton—a genuine commitment to sustainability that needed to be translated into a fitting visual and digital identity.
In this portfolio, I present a curation of projects that addressed the company's critical communication pain points over the last decade. My work was holistic, ranging from branding repositioning and brand applications to the development of digital platforms and high-impact audiovisual productions. The central challenge was always to balance the solidity of a century-old brand with the agility required for the contemporary market.
By leading these initiatives, I delivered more than just visual assets; I provided strategic solutions that resolved positioning and scaling bottlenecks. Achieving 100% of the proposed objectives in every demand reaffirms my methodology: technology and design serve as bridges to connect industrial purposes to new consumption habits. This project is a testament to my ability to evolve alongside the business, transforming textile tradition into a modern, sustainable, and efficient digital narrative.