As a Graphic Designer, I had the privilege of collaborating with Torcetex, a Brazilian-based company, to create their new logo and a comprehensive brand usage guide. This project was an exciting opportunity to reshape Trocetex’s visual identity, and I’m delighted to share the details.
My journey began by delving into Torcetex’s essence. Understanding their values, goals, and aspirations was crucial in creating a logo that truly represented their identity.
The heart of this project was crafting a logo that encapsulated Torcetex’s essence. I meticulously designed a logo that conveys the company’s values, culture, and vision. The final logo is a harmonious blend of aesthetics and meaningful symbolism, resonating with Trocetex’s mission.
In addition to the logo, I developed a practical brand usage guide. This guide serves as a comprehensive resource detailing the correct and consistent application of the new brand identity across various mediums. It’s available in PDF format through the provided links, ensuring that Torcetex’s visual identity remains cohesive and powerful in all contexts. The unveiling of the new logo and brand guide marks a significant milestone for Torcetex. It represents a fresh chapter, reflecting their evolution and commitment to excellence.
I’m honored to have played a role in this transformative journey, and I look forward to witnessing the positive impact of Torcetex’s renewed brand identity in the Brazilian market and beyond.