In my role as a UX/UI designer, I had the exciting opportunity to collaborate with Gol, a prominent airline in Brazil, to develop an innovative augmented reality (AR) application. This app was tailor-made for their commercial agents, aimed at promoting airfare deals and the advantages of booking through these agents. The project involved advanced 3D techniques and was meticulously designed and prototyped using Figma for validation.

The project began with a comprehensive understanding of Gol’s vision and goals. We aimed to create an AR app that not only showcased airfare deals but also offered a unique, engaging, and informative experience for commercial agents and customers alike.

The creative process took flight in Figma, where I meticulously designed the user interface (UI) and user experience (UX) of the app. Each element was strategically placed to ensure a seamless and immersive interaction with the AR content.

The hallmark of this project was the integration of augmented reality technology. I harnessed the power of 3D visuals and AR to create an app that allowed commercial agents to present airfare deals in an interactive and captivating manner. Passengers could visualize cabin interiors, explore seat options, and even take virtual tours of aircraft.

To ensure the app met Gol’s exacting standards, I created prototypes for thorough validation. This iterative process allowed us to refine the app’s design, functionality, and overall user experience.

The completed AR app equips Gol’s commercial agents with a powerful tool to engage and educate customers effectively. It empowers agents to demonstrate the advantages of booking through them, adding value to the customer experience.

This project was not just about creating an app; it was about elevating Gol’s presence in the market. By leveraging cutting-edge technology and thoughtful design, we positioned Gol as a forward-thinking airline, committed to delivering a superior travel experience.

I am immensely proud to have been part of this transformative endeavor, and I look forward to the positive impact this AR app will have on Gol’s commercial agents and their valued customers in Brazil and beyond.