In my journey as a graphic designer, I had the honor of working with a Brazilian company based in Kissimmee, FL, in the United States, specializing in the production of sausages and sausages. My challenge was to create a new logo that reflected the tradition and quality of the products, as well as to develop a usage guide to ensure the consistent application of the brand.

The starting point was a deep understanding of the tradition and passion for producing high-quality sausages and sausages. This was essential to translate these values into the brand’s visual identity.

The heart of the project was the creation of the logo. Each element was carefully chosen to convey the craftsmanship and authenticity of the products. The final result is a logo that evokes the feeling of tradition and flavor while remaining contemporary and relevant.

In addition to the logo, I developed a comprehensive usage guide. This guide is an indispensable tool to ensure that the brand is applied consistently across all materials and touchpoints of the company, from packaging labels to promotional materials.

This project was more than just creating a logo; it was about elevating the presence of the sausage and sausage factory in the market. Using graphic design as a vehicle, we positioned the company as a benchmark in quality and tradition, not only in Kissimmee but also throughout the region.

I am immensely proud to have played a crucial role in creating this visual identity that captures the essence of the company and its tradition in producing sausages and sausages. I eagerly look forward to seeing how this new logo will drive the company’s success and win the taste of consumers in the United States.