My collaboration with Glowtech, based in Orlando, FL, was a vibrant exploration of motion design. The task at hand was to breathe life into their logo through an animated signature. The heart of the animation featured a dynamic transformation where a 3D-modeled golf cart seamlessly morphed into the company’s mascot, ultimately presenting the logo itself. Here’s an insight into this creative endeavor:
To achieve this, I delved into the world of 3D modeling. Using Blender, I meticulously crafted a 3D mascot and a golf cart, ensuring that every detail was perfected for the transformation. The next step was to seamlessly integrate these 3D elements into the animation. Adobe After Effects was my canvas, allowing me to weave together the elements and breathe life into the transformation.
The heart of the animation was the golf cart’s remarkable transformation into the mascot, which then presented the logo. This dynamic sequence symbolized Glowtech’s ability to adapt and transform while maintaining a strong brand presence.
Ultimately, this project was a spark of visual magic. It brought together branding, innovation, and technology to create an animated signature that symbolized Glowtech’s commitment to evolution and excellence.
In summary, this motion design project was a testament to the transformative power of animation in elevating brand identity. It was an honor to collaborate with Glowtech and bring their logo to life in such a dynamic and engaging way. This animation stands as a visual embodiment of Glowtech’s vision, adaptability, and commitment to making a lasting impact in their industry.