My role as a Motion Designer took an exciting turn when I undertook the task of crafting a 3-minute institutional video for Ampla Educação. This project was a fusion of dynamic 2D and 3D infographics, meticulously conceptualized to engage and captivate viewers. Allow me to guide you through this visual journey:

The first step was to grasp the essence of Ampla Educação—its mission, values, and educational prowess. This understanding formed the foundation of the video’s storytelling.

Infographics were chosen as the medium to convey complex information in a clear and engaging manner. However, these weren’t your ordinary infographics; they were dynamic and pulsating with life.

What made this project truly remarkable was the seamless integration of 2D and 3D elements. It was like choreographing a dance between two worlds, where each element complemented the other to perfection.

The video was more than just facts and figures; it was a conceptual journey. Each infographic was a piece of the puzzle, coming together to tell a compelling story about Ampla Educação’s impact on education.

Despite its brevity, the video was designed to be a visual feast that would hold viewers spellbound. Every second was a testament to the power of visual storytelling.

As the video drew to a close, it left viewers with a profound understanding of Ampla Educação’s role in shaping the educational landscape.

Indeed, the 3 minutes spent watching this video were worth every second. It was an encapsulation of Ampla Educação’s vision, achievements, and promise for the future.

This project stands as a testament to the magic that happens when creativity meets technology. It was a privilege to create a visual masterpiece that not only conveyed information but also left a lasting impression on viewers. The fusion of 2D and 3D in dynamic infographics was the icing on the cake, elevating the video to a level of engagement that is truly unforgettable.