As a Graphic Designer, I had the distinct pleasure of collaborating with Machieto Móveis, a prominent Brazilian furniture company, to reimagine their brand identity. This project encompassed the creation of a new logo, along with an array of graphic materials, daily stationery, and an impactful brand usage guide, underpinned by the strategic application of 3D techniques.

My design journey commenced with a deep dive into the heart of Machieto Móveis. Understanding their values, craftsmanship, and market positioning was fundamental to crafting a visual identity that truly resonated with their essence.

The nucleus of the project was the creation of a logo that encapsulated the spirit of Machieto Móveis. Through careful design and consideration, I conceived a logo that elegantly merged modern aesthetics with traditional craftsmanship, reflecting the company’s heritage and aspirations.

To enhance the brand’s visual impact, I employed cutting-edge 3D techniques. These added depth, texture, and a unique dimension to the logo and graphic materials, elevating Machieto Móveis’ visual presence.

In addition to the logo and graphic materials, I meticulously compiled a brand usage guide. This comprehensive resource serves as a reference for Machieto Móveis’ team, ensuring consistent and effective application of the new brand identity across all touchpoints.

The unveiling of the new logo and brand materials marks the dawn of a new era for Machieto Móveis. This revitalized identity reflects their enduring commitment to quality craftsmanship and design innovation.

I’m honored to have played a pivotal role in this transformation, and I eagerly anticipate the positive impact of Machieto Móveis’ reinvigorated brand identity within the Brazilian market and beyond.